Ron Daiquirí Coctelera Cocktail Book (1948)

Screen Shot 2015-07-22 at 18.36.59This slim 32-page volume,  Ron Daiquirí Coctelera Cocktail Book, is a real fascination. Ron Daiquirí rums appear more than dozen times in such classic bar books as the 1930 Savoy Cocktail Book. So its popularity made it overseas at the height of the 1920s London cocktail scene. How popular was this rum? The company had an exhibition room at 66 O’Reilly Street in Old Havana where tourists could sample the distillery’s product line and sip a Daiquirí. By the 1940s, this was not a unique way to sell rum. Bacardí and Havana Club had been serving tourists free cocktails and tastings since the 1930s. What was unique was this little souvenir booklet presented five hints for the novice mixer, a suggested list of sideboard ingredients to have on hand for guests, and an illustrated explanation of how Ron Daiquirí Coctelera Rums were produced.—Anistatia Miller